The abbreviation SWOP stands for ‘Save World’s Original Properties’. In other words: we need to handle our planet’s resources properly and responsibly. And now, in order to apply that principle within the fashion industry, we have developed the SWOP-box. SWOP is a point-of-sale concept that helps retailers to give textiles a second chance. It’s another step in transforming the fashion industry into a sustainable circular economy.
Did you know that cotton production world-wide is responsible for...
The following facts inspire SWOP to keep working on a sustainable circular economy.
10% of total CO2 emissions
25% of total insecticide use
10% of total pesticide use
the use of 25,000 litres of water to produce one kilo of cotton
The early adopters that support SWOP
The latest news
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