SWOP envisages a future in which sustainability is an intrinsic part of our daily lives, and in which reuse or recycling is the norm for everyone. SWOP makes it easy for everyone to participate in this. There is already a noticeable change in the way of thinking: customers are turning into aware consumers. That applies to your customers as well!

Mission and Vision

SWOP envisages a future in which sustainability is an intrinsic part of our daily lives, and in which reuse or recycling is the norm for everyone. SWOP makes it easy for everyone to participate in this.

History

SWOP was conceived and established by René Broeders. Fashion retail has always been part of his life, and he has always worked in this business.