SWOP envisages a future in which sustainability is an intrinsic part of our daily lives, and in which reuse or recycling is the norm for everyone. SWOP makes it easy for everyone to participate in this. There is already a noticeable change in the way of thinking: customers are turning into aware consumers. That applies to your customers as well!

SWOP promotes a more sustainable consumption pattern in which valuable resources are no longer lost, and consumers no longer regard worn textiles as waste, but hand it in instead. The textiles go on to a new phase in their life cycle and in return, the customer receives a reward. This makes recycling a positive experience and fashion retailers have the opportunity to distinguish themselves and play an innovative role in sustainability.

Retailers who join SWOP attract new customers, strengthen their bond with existing ones and improve their brand loyalty and their sustainable activity.