Author Archives: ivo

Fashion Tradeshow in Berlin

Last week we had a successfull presentation of the SWOP-box on the Fashion Tradeshow in Berlin. The first SWOP-boxes are sold and will be placed in the near feature in several fashion retail stores. We will keep you posted with new updates.

SWOP at the Floriade

First of all, we would like to extend our thanks to everyone who contributed to a successful launch. The people who work at the Floriade, everyone present at the launch, all those who helped us with advice and assistance in the run-up to the event, and of course Mr Herman Wijffels! The Floriade was a […]

SWOP-box launch a huge success!

On Friday 11 May, the SWOP-box was officially launched! Herman Wijffels revealed the box during Floriade Fashion. The launch has brought us one step closer to our target: making the fashion world more sustainable. Everyone at SWOP looks back on a great party! Now that the box can finally be displayed, our website too has […] online

A true professional needs professional photos. In collaboration with Maarten Huisman Photography some great photos were taken. With these pictures we are prepared for future press moments. One of the pictures is used on the new personal website of René. Take a look at

City Pier City 2012 - SWOP

SWOP is up and running!

With SWOP you will be fit for the future. To reinforce this message, Rene put on his running shoes and ran the City-Pier-City walk in our hometown The Hague, though not in fancy light-weight, breathable gear. How he did it? Completely doffed up in a suit and tie! We think it’s safe to say that nobody has […]