With the SWOP-box, we want to make it easy to integrate sustainability into your store concept. Over time, customers who have bought textiles from you will no longer wear it. Naturally, you’d like them to return to your store again to make new purchases.

With a SWOP-box in your store, you can reward the customers who hand in their textiles, for example by giving them a discount on new fashion. This will encourage customers to come into your store. We call it, sustainability through commercial success.

The SWOP-box is a very simple way for your store to get started on sustainability and take the first step towards a circular fashion economy. You’ll soon see that your customers appreciate this and love the SWOP concept.